"Ask More of AI" LinkedIn Newsletter
Overview
From campaign extension to Salesforce’s most-subscribed editorial property with 1.8M subscribers and a 36% open rate.
Categories
Content Strategy
My Role
Defined the social/editorial strategy, cadence, and content framework
Applied Smart Brevity principles to shape structure, tone, and voice
Partnered closely with the editorial team on issue planning and performance
Used analytics to guide topic selection, timing, and optimization
Ensured alignment with brand campaigns, product priorities, and performance goals
Overview
Salesforce’s Ask More of AI campaign invited business leaders to go deeper: to ask sharper questions, demand more from their AI tools, and choose trust over hype.
But a campaign can only go so far. We needed a consistent, high-value format to extend the message and keep Salesforce in the AI conversation, week after week.
So we launched the Ask More of AI newsletter on LinkedIn (now Do More With AI): a biweekly editorial series built to teach, not pitch. Focused on trust, clarity, and practical value, it became Salesforce’s most effective always-on content channel.
Each issue of the newsletter is written by Editorial Lead Lisa DiCarlo Lee.
Goals
Build Credibility
Grow an Audience
Extend the Brand
Strategy
Lead With Questions
Rooted in the Ask More of AI campaign, each issue opened with a thought-provoking question that framed our POV, challenged assumptions, and pulled readers in.
Design for Brevity
Using Smart Brevity formatting, we structured each issue for clarity and speed. The content was skimmable, actionable, and designed to deliver value in under two minutes.
Anchor the Funnel
The newsletter filled the gap between brand storytelling and product exploration, pairing editorial POV with educational content that moved readers from awareness to intent.
Results
1.8 million
Newsletter Subscribers
36%
Average Open Rate
10%
of all Organic Social Traffic
Results
The newsletter quickly grew from a campaign companion into a core channel for Salesforce’s AI narrative. Today, Do More With AI is Salesforce’s most-subscribed editorial property and our most consistent source of long-form value on social.
"Ask More of AI" LinkedIn Newsletter
Overview
From campaign extension to Salesforce’s most-subscribed editorial property with 1.8M subscribers and a 36% open rate.
Categories
Content Strategy
My Role
Defined the social/editorial strategy, cadence, and content framework
Applied Smart Brevity principles to shape structure, tone, and voice
Partnered closely with the editorial team on issue planning and performance
Used analytics to guide topic selection, timing, and optimization
Ensured alignment with brand campaigns, product priorities, and performance goals
Overview
Salesforce’s Ask More of AI campaign invited business leaders to go deeper: to ask sharper questions, demand more from their AI tools, and choose trust over hype.
But a campaign can only go so far. We needed a consistent, high-value format to extend the message and keep Salesforce in the AI conversation, week after week.
So we launched the Ask More of AI newsletter on LinkedIn (now Do More With AI): a biweekly editorial series built to teach, not pitch. Focused on trust, clarity, and practical value, it became Salesforce’s most effective always-on content channel.
Each issue of the newsletter is written by Editorial Lead Lisa DiCarlo Lee.
Goals
Build Credibility
Grow an Audience
Extend the Brand
Strategy
Lead With Questions
Rooted in the Ask More of AI campaign, each issue opened with a thought-provoking question that framed our POV, challenged assumptions, and pulled readers in.
Design for Brevity
Using Smart Brevity formatting, we structured each issue for clarity and speed. The content was skimmable, actionable, and designed to deliver value in under two minutes.
Anchor the Funnel
The newsletter filled the gap between brand storytelling and product exploration, pairing editorial POV with educational content that moved readers from awareness to intent.
Results
1.8 million
Newsletter Subscribers
36%
Average Open Rate
10%
of all Organic Social Traffic
Results
The newsletter quickly grew from a campaign companion into a core channel for Salesforce’s AI narrative. Today, Do More With AI is Salesforce’s most-subscribed editorial property and our most consistent source of long-form value on social.
"Ask More of AI" LinkedIn Newsletter
Overview
From campaign extension to Salesforce’s most-subscribed editorial property with 1.8M subscribers and a 36% open rate.
Categories
Content Strategy
My Role
Defined the social/editorial strategy, cadence, and content framework
Applied Smart Brevity principles to shape structure, tone, and voice
Partnered closely with the editorial team on issue planning and performance
Used analytics to guide topic selection, timing, and optimization
Ensured alignment with brand campaigns, product priorities, and performance goals
Overview
Salesforce’s Ask More of AI campaign invited business leaders to go deeper: to ask sharper questions, demand more from their AI tools, and choose trust over hype.
But a campaign can only go so far. We needed a consistent, high-value format to extend the message and keep Salesforce in the AI conversation, week after week.
So we launched the Ask More of AI newsletter on LinkedIn (now Do More With AI): a biweekly editorial series built to teach, not pitch. Focused on trust, clarity, and practical value, it became Salesforce’s most effective always-on content channel.
Each issue of the newsletter is written by Editorial Lead Lisa DiCarlo Lee.
Goals
Build Credibility
Grow an Audience
Extend the Brand
Strategy
Lead With Questions
Rooted in the Ask More of AI campaign, each issue opened with a thought-provoking question that framed our POV, challenged assumptions, and pulled readers in.
Design for Brevity
Using Smart Brevity formatting, we structured each issue for clarity and speed. The content was skimmable, actionable, and designed to deliver value in under two minutes.
Anchor the Funnel
The newsletter filled the gap between brand storytelling and product exploration, pairing editorial POV with educational content that moved readers from awareness to intent.
Results
1.8 million
Newsletter Subscribers
36%
Average Open Rate
10%
of all Organic Social Traffic
Results
The newsletter quickly grew from a campaign companion into a core channel for Salesforce’s AI narrative. Today, Do More With AI is Salesforce’s most-subscribed editorial property and our most consistent source of long-form value on social.
