Social Toolkit (Salesforce Brand Design System)
Overview
Scaling brand quality across 140+ handles and 400+ contributors with a unified toolkit and Canva Enterprise.
Categories
Creative Direction
Design
My Role
Co-led creative direction with Adriana Sesana and Joel Wheat
Partnered with Instrument to develop the template architecture and visual system
Created templates optimized for platform performance
Developed enablement plans and documentation to onboard teams and maintain consistency globally
Built and rolled out the full toolkit to 400 contributors in Canva
Set up brand kits and controls, approval workflows, and governance within Canva Enterprise to maintain quality and protect the brand at scale
Worked cross-functionally to expand the toolkit for use across blog, campaigns, and regional marketing
Overview
The Challenge
Salesforce has one of the largest brand footprints on social media with over 140 active handles and hundreds of contributors across teams, regions, and partner channels. But with that scale came a major challenge: inconsistent visual quality, costly and low-level creative requests, and disconnected brand experiences.
We needed to empower global teams to move at the speed of social without going off-brand, and do it in a way that didn’t require design support for every post.
The Approach
We created the Salesforce Toolkit in close partnership with the Digital Creative Team and our agency partner, Instrument. Built for scale, the toolkit includes templates for blogs, research stats, events, webinars, podcasts, and more. It helped unify our social presence while making content creation faster for everyone.
It started as a solution for social media practitioners—and quickly became a core component of Salesforce’s official Brand Design System.
Goals
Move fast
One Salesforce
Global-first
Results
1
social design system scaled in Canva Enterprise
9,000+
designs created in FY25 using the Social Toolkit
66%
lower cost per design with grab-and-go templates
Results
Social Toolkit (Salesforce Brand Design System)
Overview
Scaling brand quality across 140+ handles and 400+ contributors with a unified toolkit and Canva Enterprise.
Categories
Creative Direction
Design
My Role
Co-led creative direction with Adriana Sesana and Joel Wheat
Partnered with Instrument to develop the template architecture and visual system
Created templates optimized for platform performance
Developed enablement plans and documentation to onboard teams and maintain consistency globally
Built and rolled out the full toolkit to 400 contributors in Canva
Set up brand kits and controls, approval workflows, and governance within Canva Enterprise to maintain quality and protect the brand at scale
Worked cross-functionally to expand the toolkit for use across blog, campaigns, and regional marketing
Overview
The Challenge
Salesforce has one of the largest brand footprints on social media with over 140 active handles and hundreds of contributors across teams, regions, and partner channels. But with that scale came a major challenge: inconsistent visual quality, costly and low-level creative requests, and disconnected brand experiences.
We needed to empower global teams to move at the speed of social without going off-brand, and do it in a way that didn’t require design support for every post.
The Approach
We created the Salesforce Toolkit in close partnership with the Digital Creative Team and our agency partner, Instrument. Built for scale, the toolkit includes templates for blogs, research stats, events, webinars, podcasts, and more. It helped unify our social presence while making content creation faster for everyone.
It started as a solution for social media practitioners—and quickly became a core component of Salesforce’s official Brand Design System.
Goals
Move fast
One Salesforce
Global-first
Results
1
social design system scaled in Canva Enterprise
9,000+
designs created in FY25 using the Social Toolkit
66%
lower cost per design with grab-and-go templates
Results
Social Toolkit (Salesforce Brand Design System)
Overview
Scaling brand quality across 140+ handles and 400+ contributors with a unified toolkit and Canva Enterprise.
Categories
Creative Direction
Design
My Role
Co-led creative direction with Adriana Sesana and Joel Wheat
Partnered with Instrument to develop the template architecture and visual system
Created templates optimized for platform performance
Developed enablement plans and documentation to onboard teams and maintain consistency globally
Built and rolled out the full toolkit to 400 contributors in Canva
Set up brand kits and controls, approval workflows, and governance within Canva Enterprise to maintain quality and protect the brand at scale
Worked cross-functionally to expand the toolkit for use across blog, campaigns, and regional marketing
Overview
The Challenge
Salesforce has one of the largest brand footprints on social media with over 140 active handles and hundreds of contributors across teams, regions, and partner channels. But with that scale came a major challenge: inconsistent visual quality, costly and low-level creative requests, and disconnected brand experiences.
We needed to empower global teams to move at the speed of social without going off-brand, and do it in a way that didn’t require design support for every post.
The Approach
We created the Salesforce Toolkit in close partnership with the Digital Creative Team and our agency partner, Instrument. Built for scale, the toolkit includes templates for blogs, research stats, events, webinars, podcasts, and more. It helped unify our social presence while making content creation faster for everyone.
It started as a solution for social media practitioners—and quickly became a core component of Salesforce’s official Brand Design System.
Goals
Move fast
One Salesforce
Global-first
Results
1
social design system scaled in Canva Enterprise
9,000+
designs created in FY25 using the Social Toolkit
66%
lower cost per design with grab-and-go templates
Results
