At Canva’s annual conference, I spoke on the Canva @Work Stage about how we scaled high-impact social creative at Salesforce using Canva. With 140+ global handles and 400+ contributors, we needed a system that balanced speed, scale, and brand consistency.

In my talk, I shared how we:

• Operationalized a global brand toolkit with Canva Enterprise

• Created a centralized Social Design System used in 9,000+ templates last year

• Reduced design production costs by 66% with grab-and-go assets

• Empowered marketers to create on-brand content—without slowing down creative teams

I also spoke about our content governance model, how we partner with creative and brand teams, and why enabling non-designers with the right tools is critical for modern social media orgs.

Watch it here: